Designing With Web - Part 3: week 1

Remake car sharing experience for clubbers thanks to sound design

Group 117

Project 1: SoundClub

Context

when? where? who? why?

Do you remember riding in an Uber to a nightclub with your friends, and having to endure your driver's entire CB of Alain Bachelet? When the 10-minute ride seems to last for hours, you don't feel like clubbing much anymore when you arrive.

SoundClub would be an app created for clubbers, whose goal would be to put them in the mood of the evening or to bring them home from the club, safely. Indeed, for before a party, this kind of Uber-like app would gather people who go to the same party, to put them in the party mood. When you're done partying, the application would gather people according to their point of departure and arrival obviously, but adding another factor: if they want to calm down before arrinving home, on the contrary if they go to the after party and put the mood back, if they're drunk and allow them to alleviate the hangover, etc...

We would go with an UBER-like application, where the car and the driver are shared. Indeed, we think it is safer to have a "professional" driver, because when going to or coming back from an evening party, people are likely to have alcohol in the system.

Cars for carpooling wouldn't really need any equipment except USB or bluetooth outputs to be able to put the sounds in the car. Moreover, as it's already a well established system, we would just need to have the application. So we'd like to start setting up in France, with a focus on big cities (where we'd advertise in priority). Then, we could easily go on the European market, or even worldwide.

Target

for whom?

We target clubbers, mostly in big cities. In those cities, there is often a great amount of clubs and after-parties, but no way to ensure a great ride between two locations (for instance, public transport stops at a certain time). As the new generations go out less and less in nightclubs, the places where they go out are diversifying; street-food night markets, pubs and bars, but there is also a resurgence of parties that take place in "private" homes - someone throwing a party at his own place, with more or less people.

So you don't want to be the zero-alcohol driver anymore ? You don't want to be listen to your boring - or worse, silent UBER driver anymore ? But you want to discover people and music? Try SoundClub, what are you waiting for ?

Service offered

what? how?

The app allows clubbers to find the best-shared car experience heading to or leaving the club thanks to Uber-like services and an adaptative playlist offer. As you fill in which experience you seek, the app find your best partners in crime. Here we go, let's ride to the club!

Identity

describe the universe around your service by creating a mood board and name your service accordingly

Benchmark

List concurrents / relative projects and describe how they relate/differentiate to your project

References

books/films/articles/...

Project 2: AutOrchestra

Context

when? where? who? why?

When you're a clubber, the nightclub isn't your only place of choice. You also like concerts, festivals, student events or even demonstrations. Basically all the places where you can party and have fun with your friends or people you don't know before.

Our project would focus mainly on France at first, targeting mainly large cities (Paris, Lyon, Marseille, Bordeaux, Lille etc...).

Car sharing is a real experience to pass on and share and can be organized before an event of such magnitude. The objective is that people going to the same event can have a good time: it's a pure car sharing experience! An opportunity to live the carpooling experience to the fullest thanks to the sound design.

So we focus only on the carpooling experience through sound design. Our application will be used once people are connected via the classic applications that already exist (such as BlaBlaCar).

Target

for whom?

Young people under the age of 30 are our main target. Indeed 95% of clubbers are people under this age group. As for carpooling, BlaBlaCar, which is the European and French leader in carpooling, explained that more than half of the users (53%) were under 29 years old. Aware that the project can be extended to festival-goers in general, for the moment we prefer to focus on a fairly young age group that is more likely to adhere to sound design. At the moment we prefer to focus on a fairly young age group that is more likely to adhere to our project based on sound design. In the same way, our solution will be especially useful for long-distance journeys, which is mainly the case as highlighted by the main networking platforms such as BlaBlaCar.

Service offered

what? how?

The sound design would allow you to be truly immersed with other passengers to share sounds using a collaborative application that has different instruments (piano, synthesizer, guitar, drums), turntables and tools to produce sound:

Identity

describe the universe around your service by creating a mood board and name your service accordingly

Benchmark

List concurrents / relative projects and describe how they relate/differentiate to your project

References